Award winning Nigerian rapper, Chibuzor Nelson Azubuike, popularly known as Phyno, has revealed the challenge he faced while he was trying to build his musical career during a counseling meeting with up-and-coming artistes on taking shortcuts to success.

Phyno said, “Some people look at us today and think we got it easy, Not at all.

“I’ve never loved easy things. Before many people heard of Phyno, I’d had songs that no one knew existed.

“A couple of friends told me to blow, I must join a cult or sacrifice something or someone, I told them the price is too much. I’ll never do such.

“I believed in myself and the power of hard work, I started little and today I thank God.

Speaking further, Phyno advised,“Young talents need to relax, do not be desperate about record deals or being in the spotlight. Keep working, when it’s time you’ll shine.

“Imagine begging a label to sign you, what kind of terms will they give you? They already know you are desperate and they will use you.

“At the beginning, you might not see it but give it time, you’ll regret it. Nothing pays more than hard work and consistency”, he added.